Home Service Base relaunches market research platform for home service firms

Home Service Base has relaunched in Columbus, Ohio, as a market intelligence tool for home service businesses, agencies and investors. The platform maps competitors, tracks Google Maps, search and AI visibility, and sends alerts on new locations and ad changes.

Why it matters: - Home service owners often decide where to expand, what to bid on and which keywords to buy without a clear view of local competition. - The relaunched platform is built to show the market first, which can help businesses find openings before they spend on locations or ads. - Agencies, software vendors, franchises and private equity firms can also use the data to evaluate local demand and competitive pressure.

What happened: - Home Service Base relaunched as a market-first research platform for trades including HVAC, plumbing, roofing, appliance repair and pest control. - A user picks an industry and a county, city or ZIP code, then sees every competitor operating in that market. - The platform is available now, with plans starting at $39 per month. - Home Service Base is based in Columbus, Ohio.

The details: - Each saved market becomes a report with a competitive density score from 0 to 100. - Reports show which competitors advertise on Google Ads, Local Services Ads, Meta and Bing. - Reports also show how many reviews it takes to compete. - The platform identifies franchises and businesses backed by private equity. - Reports include census data such as households, home values and income. - Users can see winnable gaps, including competitors without an online booking button, a website or a claimed profile. - The platform now tracks three major discovery channels for local service companies: Google Maps, Google Search and AI answers. - On Google Maps, the Map Rank tracker checks a business position across a street-level grid and generates share links and PDF reports. - In Google Search, Search ranking checks keywords across every city in a market. - In AI answers, AI Visibility asks ChatGPT and Google AI Overviews customer-style questions such as “best,” “near me,” “cost” and “emergency.” - AI Visibility reports which companies the answers recommend and which sources they cite. - Search demand shows monthly Google search volume and cost per click by county with 12 months of history. - Map analytics colors areas by competition, population or income by ZIP code or a custom hexagon grid. - Compare lets users put up to four markets side by side. - Signals alerts users when a competitor opens a new Google Business Profile, starts or stops advertising, or switches software. - Background workers collect data around the clock from Google Maps, company websites, ad libraries, search results, domain records and U.S. Census data. - The database covers more than 1.7 million home service companies, 4.6 million Google Business Profiles and 1,300 software products detected on company websites. - Users can browse databases of software, franchise brands and private equity firms. - Users can also use a Chrome extension, export CSV files and connect the data to AI assistants such as Claude through a REST API and MCP server. - New accounts include a three-day trial with no credit card required. - A sample report for appliance repair in Franklin and Delaware counties in Ohio is available without an account at the demo report. - Home Service Base also lists social profiles on LinkedIn, Facebook and X.

Between the lines: - The relaunch shifts Home Service Base from a static prospecting database to an on-demand research product built for operators. - The focus on Maps, search and AI answers reflects where customers increasingly find local service providers. - The addition of alerts suggests the platform is meant to function as an ongoing watchlist, not just a one-time research tool. - Founder Dmytro Perepelytsia said the company was built for owners making weekly decisions about expansion, paid search and competition. - Perepelytsia said a Signal in his own market caught a competitor launching a Google Business Profile in Columbus before his company had opened there.

What's next: - Home Service Base will likely continue adding markets, competitors and visibility signals as more users track local changes. - The company is positioning the platform for owners, agencies and investors that need repeat monitoring rather than one-off research. - Enterprise customers can buy white-label reports under the highest-tier plan.

The bottom line: - Home Service Base wants to turn local competition tracking into a weekly operating tool for home service businesses, not just a research database.